Who’s Clicking on Your Ads?
Click fraud can be hugely disruptive and financially damaging for any business utilising the Google Ads platform, be it large or small. Unfortunately we cannot stop click fraud from occurring in the first place but we can prevent it from happening to you and your business. At Click Guardian we aim to protect your business from click fraud in all its forms.
You may wonder who is clicking on your ads. Hopefully, and in the majority of cases, its legitimate sources of interest in what you’re offering. However, there will always be the risk of illegitimate, fraudulent clicks and you can never underestimate how damaging they can be.
That said, it’s important to outline who or what is committing click fraud against you. Unsurprisingly, and especially in today’s digital world, it’s not always a person who is driving your costs up and your conversions down.
At Click Guardian we aim to identify potential sources of click fraud and we have neatly categorized these sources to help you understand who and what is committing click fraud on your Google Ads campaigns.
Firstly, there is the simple fact that your competitors can click on your ads in an attempt to reduce your advertising presence and inflate your costs. This isn’t particularly fair but inevitably it does happen.
Next we have proxies, VPNs, and other anonymizers which are becoming more common. Click fraud perpetrators are sometimes known to utilise these techniques to attempt click fraud but are increasingly more detectable by click fraud prevention systems.
Finally, there are the bots. Now the internet is awash with bots, both good and bad in nature. In fact the majority of all internet traffic comes from bots (about 52% to be precise!). Bots are frequently used for click fraud to influence and direct traffic which is ultimately fraudulent in nature. By interacting with either one or multiple networks, bots can manipulate traffic, causing costs to rise and invalid conversions to occur. Thankfully, bots can be targeted and eliminated from performing click fraud, usually by applying methods which are good at spotting bot-like behaviour.
It’s also worth mentioning that sometimes ‘friendly fire’ click fraud can occur. After all, it’s easy to accidentally click on an ad which would naturally make it appear as if the interest was genuine.
Whatever the effects of click fraud, you can be assured that Click Guardian will be able to protect your business and avoid the long term negative effects that competitors, bots, VPNs and careless users can cause – start your Free 14 Day Trial of Click Guardian Pro.